I guarantee that ON will lose plenty of customers due to this increase in price. While the protein is high quality, the main attraction was that the cost was not extravagant. We're not even talking a minor increase in cost for this product, but 10 'effin bucks. That's outlandish and they have now lost me as a customer. And for those people who say it's not a big deal, this bag must last them a hell of a long time then... |